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29 Early Black Friday Deals You’ll Want to Snag Now

IT IS TECHNICALLY a day, but "Black Friday" is now a marketing catch-all. Retailers use it to hype sales all year long. The actual Black Friday comes but once a year, though. It isn't just a one-day event anymore; it's now the one time to pay attention to all the sales. Be sure to do it online. You shouldn't be making unnecessary trips to any store with the Covid-19 pandemic getting worse. Retailers are offering deals that run longer than ever online to help you stay home and reduce the spread.

The WIRED Gear team shares deals all year long. The discounts listed below appear to be at or below their upcoming, advertised Black Friday prices. You shouldn't buy anything that isn't on your shopping list, but if something catches your eye, we think these picks are worth your time and money.

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WIRED's Pre-Black Friday Coverage

Mattress Deals
Phone and Tablet Deals
Amazon Kindle, Echo, Fire Deals
Shopping Tips

Tech Accessories

Apple Watch Series 6 PHOTOGRAPH: APPLE

Apple Watch Series 6—Red—for $330 ($69 off): If you want the latest and greatest health-tracking tools baked into your watch, such as blood oxygen monitoring, this is the version you're looking for. It also has an always-on display. You don't need to upgrade if you're currently wearing a Series 4 or 5, though.

Apple Watch SE for $259 ($20 off): This is the best basic Apple Watch. It's a good option if you're just entering the Watch ecosystem and you don't need the fanciest features that come with the pricier Series 6. Compare the different models here.

Samsung Galaxy Watch 3 for $339 ($60 off): This is the smartwatch to buy if you have an Android phone. It matches the Apple Watch on many facets, like blood oxygen monitoring and an electrocardiogram, but it's round! It looks just like a traditional watch if that's the aesthetic you're going for.

Google Pixel 5 for $649 ($50 off): The Pixel 5 is our top-rated Android phone right now for camera quality. Google's Night Sight mode illuminates night shots with computational wizardry, and it even works on Portrait mode photos now too. There's also an ultrawide camera for when you want to change up the shot. It packs in everything you'd want—water resistance, wireless charging, good battery life, and a 90-Hz OLED screen—in a compact aluminum body.

Samsung Galaxy S20 Fan Edition for $550 ($150 off): This is the runner-up pick in our Best Android Phones guide. With this deal, you get all the best features of the Galaxy S20 Samsung debuted earlier this year for almost half the price. That includes the flagship and speedy Snapdragon 865 processor, a great triple-camera system, and a 120-Hz OLED screen. It's an excellent value.

Amazon Kindle for $60 ($30 off): Have you been reading more as the days get darker? Amazon's standard Kindle is on sale this Black Friday, and it's our favorite ebook reader. Compare the different models here.

Amazon Fire HD 10 for $80 ($70 off): The Fire HD 10 is our favorite Amazon tablet. It has a relatively speedy processor and a decent 1080p screen, making it great for movies, books, and games alike. Compare all the different models here.


Samsung Galaxy Tab S7+ for $750 ($100 off): This is a powerful tablet with a wonderful OLED screen. It's great for watching movies or shows (the speakers are excellent), playing games, browsing the web, and can even handle some light work with Samsung's DeX Android desktop mode. It's pricey, but you won't find a better Android tablet. If you want something cheaper but with the same Android operating system, the Galaxy Tab S6 Lite is also on sale for $250 ($100 off).

JBL Flip 5 for $70 ($50 off): This discount extends to nearly every available speaker, and it will probably continue through the holidays. We didn't include the Flip 5 in our Best Bluetooth Speakers roundup, but it's a good speaker, and we generally like JBL's products.

Apple AirPods Pro for $199 ($50 off): The AirPods Pro have been on sale a lot lately. They're great for iPhone owners (or if you use an iPad or MacBook too), since they pair almost instantly and can switch between Apple devices seamlessly. The sound quality is excellent, and they have good active noise canceling. They're the first version of AirPods to have silicone ear tips, so they're much more comfortable than the non-Pro model, plus you can just plop them on a wireless charger to recharge.

Beats Powerbeats Pro for $160 ($90 off): This sale is only for specific, less desired colors (like electric yellow), but who cares what color your ears are when you're working out? The Powerbeats Pro are some of our favorite headphones for breaking a sweat, especially for $90 off retail.

★ Best Earbuds—1More ColorBuds for $80 ($20 off): Clip the coupon button to see the deal at checkout. These are our favorite wireless earbuds (8/10, WIRED Recommends). They fit most ears really well, creating a good seal to block out most ambient sounds. Plus, audio fidelity is great. They beat the AirPods Pro in battery life, lasting six hours, with the case adding another 16.

Nomad Base Station Pro for $160 ($70 off): If you want a nicer wireless charger, this is one of the best. It uses new wireless charging technology that lets you place your phone or earbuds case anywhere on the mat to charge. No need to find the sweet spot. You can read more about it here.

Home Deals

Aura Carver Frame PHOTOGRAPH: AURA

Aura Carver Frame for $159 ($40 off): Aura's digital picture frames are good gifts for staying connected during quarantine. They work in portrait and landscape modes, and they tend to be discounted only around holidays.

Staples Hyken Mesh Task Chair for $170 ($60 off): Need a new chair? WIRED reviews editor Jeffrey Van Camp likes this one. The mesh is breathable, so you won't get sweaty sitting on it for long periods, and there's good lumbar support (plus a headrest!).

Gravity 15-Pound Weighted Blanket for $156 ($33 off): This is one of the better deals we've seen on one of our favorite weighted blankets. It's thick, making it a good option for people who are always cold.

TP-Link Kasa Smart Plug HS105 Two-Pack for $23 ($17 off): This smart plug is our runner-up pick. WIRED associate editor Julian Chokkattu has several in his home and connects traditional lamps to them for smart lighting. Pair 'em to Google Assistant or Alexa and you can control the lights with your voice. It's not just for lamps, though. You can hook up all sorts of analog items to turn them smart, like an old TV or fan.

Gaming Deals


Aukey KM-G3 Keyboard for $47 ($20 off): This is a great budget keyboard, and we haven't seen a price as low as this. It's hard to find a good mechanical keyboard this loud and precise for under $100, let alone under $50.

Samsung 1-TB Solid-State Drive for $100 ($40 off): Samsung's SSDs are generally fast and reliable, and this is the best price we've seen all year. The deal is matched at Best Buy.

Western Digital 5-TB External Hard Drive for $90 ($40 off): This matches the best deal we've seen all year for this hard drive. It's not as fast as an SSD, but external hard drives like these are nice to have on hand if you need to free up boatloads of space on your PC or gaming console. To see the price, you have to log in with a free Best Buy Rewards account (free to join).

Samsung Pro Endurance 128-GB MicroSD Card for $20 ($20 off): These fast, durable cards will work anywhere you'd normally use them, but the Pro Endurance series is specifically designed for video recording. They're an especially good option for dashcams or indoor security cameras. This deal is matched at Best Buy.

Roccat Kain 120 AIMO for $30 ($40 off): This is one of the best gaming mice, especially if you want a tactile experience each time you click. There are four buttons, a clickable scroll wheel, and DPI adjustment options. This is the best price we've seen for it.

Death Stranding for $20 ($20 off): Death Stranding comes from legendary video game director Hideo Kojima (Metal Gear Solid). In it, you play a stressed-out sci-fi delivery person. If you're into weird universes, enjoy it half off right now. Read our review for more.

TV, Streaming, and Audio Deals


Roku Streaming Stick+ for $30 ($20 off): The Roku Streaming Stick+ is one of our favorite aftermarket streamers, thanks to an easy-to-use interface and a great voice remote. Read our Best TV Streaming Devices guide for more picks.

Samsung 2.1-Channel Soundbar for $130 ($130 off): If you've been meaning to upgrade those crappy built-in TV speakers, now's the time. This Samsung bar is half off, and it promises to vastly improve your quarantine viewing.

LG CX OLED for $1,400 ($300 off): LG's CX OLED (8/10, WIRED Recommends) is one of the prettiest TVs of 2020, which makes this sale one of the best you'll find this Black Friday. It's one of the few models that can do 4K at 120 frames per second, perfect for next-gen consoles like the PlayStation 5 and Xbox Series X.

Deals on Everything Else


Dyson Airwrap Gift Set for $440 ($110 off): You need to join the free My Best Buy rewards program to see this price, but we think it's worth it, since it includes benefits like early access to deals. We like the Airwrap, but it's expensive. This is the cheapest we've ever seen it. The Supersonic and Corrale (8/10, WIRED Recommends) are also on sale.

Philips Sonicare Rechargeable Toothbrush for $30 ($20 off): Another Best Buy Rewards member exclusive—you need to log in to see this price. This basic electric toothbrush usually costs at least $5 more than this when it's on sale. We'll likely see other models discounted in the coming weeks.

23andMe Health + Ancestry Service for $99 ($100 off): We're on the fence about at-home DNA testing, partly because ethnicity estimates can be misleading—and sharing your data with companies is always risky. That said, some WIRED staffers tried and liked this kit, and it doesn't sell for less than $100. You can view the company's privacy policy here.
Black Friday Retailer Pages

Here are some of the other major sales going on right now. Check out our Black Friday tips for more advice.

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